OVERVIEW

As Director, Producer, Cinematographer, and Editor for 710 Labs' social media campaign, I created two distinct commercials highlighting their product line. The first showcased their edible gummies with vibrant visuals and appetizing close-ups. The second commercial centered around their wax pen, featuring three athletes—a snowboarder, skater, and hiker—demonstrating how the product elevates performance across different sports environments.

challenges & approach

The multi-location production presented unique challenges, with shoots spanning four diverse California locations from San Francisco to Big Bear. The most technically demanding sequence involved capturing dynamic snowboarding footage in Big Bear, where I rode alongside the athlete while operating a complex camera rig with stabilization equipment. This hands-on approach allowed me to achieve authentic point-of-view perspectives that conveyed both the thrill of the sport and the product's lifestyle integration. I also implemented the use of an FPV drone to enhance the energy of the video.

the result

The campaign received enthusiastic approval from 710 Labs, successfully capturing their brand ethos while appealing to their target demographic across multiple recreational activities. The finished commercials effectively communicated the versatility of their products and established a connection with audiences through authentic athletic scenarios and high-quality production values.