OVERVIEW

I directed, produced, shot, and edited two dynamic commercial spots for DMNATE's Shark Winter Collection, capturing the essence of this athletic streetwear brand designed for those who aim to dominate every aspect of their lives. The first commercial followed a skater in motion, showcasing how the garments perform during intense physical activity while maintaining their street aesthetic appeal.

For the second commercial, I took a more atmospheric approach, positioning models in various abandoned locations that created a striking visual contrast with the bold DMNATE pieces. This juxtaposition of decay and dominance reinforced the brand's ethos of rising above circumstances while highlighting the collection's distinctive shark-inspired designs. Both spots communicated DMNATE's unique positioning at the intersection of athletic performance and urban style.