OVERVIEW

As lead content producer for Harborside, a recreational cannabis brand, I managed visual storytelling from concept to delivery. My work included creating video and photographic content for social media, website, in-store displays, and event promotions. My role encompassed the entire production process—developing concepts, sourcing talent, capturing footage, and delivering final assets.

challenges & approach

The cannabis industry presented unique regulatory challenges that required creative problem-solving while maintaining brand authenticity. I addressed these by creating narrative-driven content highlighting Harborside's community engagement through special events. Key projects included producing interview segments with a chef and documenting a philanthropic city cleanup initiative in San Francisco.

the result

My versatile production approach delivered assets in multiple formats tailored to specific platforms, ensuring consistent visual identity across all consumer touchpoints. The content effectively communicated Harborside's brand values through authentic storytelling that transcended typical product marketing, positioning the company as a conscientious industry leader committed to both quality products and community welfare.