OVERVIEW

As the lead content producer for Sublime, a recreational cannabis brand, I created all visual content across multiple platforms during my three-year tenure. My role encompassed producing video and photography assets for social media, websites, dispensaries, and promotional events. I developed a cohesive visual identity that strengthened brand recognition throughout the competitive cannabis market.

challenges & approach

In my first full-time content production role, I established efficient workflows while delivering high-quality creative work. I managed the entire production process—from conceptualization and talent acquisition to shooting and post-production with VFX and animations. I also navigated the personal challenge of helping my family understand my professional involvement with a cannabis brand in an evolving industry.

the result

My content strategy transformed Sublime's digital presence, most notably through a complete rebrand of their Instagram channel that grew to 100,000 followers. By handling every aspect of production and delivery in multiple formats, I created a distinctive visual presence across all consumer touchpoints, significantly building brand loyalty and expanding Sublime's market reach.