OVERVIEW

This project involved creating a promotional video for Urbn Leaf, a dispensary based in San Diego. The goal was to highlight the brand’s atmosphere, products, and customer experience in a visually engaging way. The video was designed to serve as a marketing tool for their brand page, Instagram, and website.

challenges & approach

One of the main challenges was developing a concept on the spot while working with store employees as actors. Without a pre-planned script, I had to think creatively and direct scenes in real time, ensuring the footage remained authentic yet professional. By leveraging dynamic shots and a natural storytelling approach, I captured the essence of the dispensary in an organic way.

the result

The final promotional video successfully showcased Urbn Leaf’s brand identity and was featured across their digital platforms. It not only enhanced their online presence but also provided an engaging visual experience for potential customers.